Pushing e-commerce in rural areas is never really a push. When StoreKing launched Amazon in Yemmiganur, a small town in Andhra Pradesh, they used a 'band baja' - a procession of drummers who went around public places holding an Amazon placard; posters were put up in frequently visited sites such as temples; stilt walkers, dressed in blue jackets, red and yellow hats, walked around its stores, attracting eyeballs. VilCart works on an inventory-based business model and charges a margin on sales. Boonbox, India’s first assisted e-commerce platform for rural areas takes orders from customers in 16 states and has the ability to deliver products in 300,000 villages, which is … Shipments dropped to 0.2 million. Emerging Markets Myanmar (EME-Myanmar), a Yangon-based investment firm, has invested in an e-commerce start-up … The founders add that one factor that no one understands, unless they closely work with the rural economy, is that the locals work emotionally rather than rationally. The answer is surprisingly homogeneous. The company is six years old now with 75,000 transactions a day. A second phone is delivered to Jayashri, Balaji's neighbour. Now they are procuring what they aspire for. "We used to sell 800-1000 pieces of Olay anti-ageing cream (some variants are priced over `700) in rural areas every day." Villagers return from work. The logistics cost is the reason the product cost goes up to the end customer in rural areas., and VilCart hopes to solve this problem with technology. When customers walk in to buy grocery or medicines, they are shown the e-commerce app and prompted to buy. Right now, Amazon is available in more than 10,000 of its outlets. Indeed, some e-commerce companies are working towards facilitating loans for their local affiliates. Behind a Krishna temple, nearby, a Whirlpool refrigerator is delivered to Valarmathi Thangaraj who lives in a half constructed house. This is where the people we employ makes a difference. This also helps the kirana owner to earn more. Yet another line promises that Vinay "would come to the door step and help choose what you want". Both are locals, so people in the neighbourhood trust them. Maintaining the harmony between suppliers, kirana stores, rural consumers, and the rural retail ecosystem is also a major challenge. Then came demonetisation," he says, during a meeting in Delhi. It has a primary school, two kirana stores, two temples, bright yellow, green, and pink houses. Many local rural retailers are strangers to e-commerce, and the home delivery routine for rural customers is often very different from the opportunities enjoyed by suburban and city consumers. Rekha Balaji, who lives in a house with no furniture, is delivered a Samsung Galaxy J2 smartphone. Currently, about 40 per cent of eHaat's sales are in solar products and durables. That is an interesting distinction. They roped in Rajashekar, who understood food safety and quality. The retail sector is highly unorganised in rural India. Rural e-commerce startup secures funding A six-digit sum was invested but the exact amount was not disclosed. Prasanna’s friend Mahesh Bhat, also a CA, joined the startup. Digitising the kiranas was the next pain point addressed by VilCrt. Vakrangee today runs 26,000 stores in SSA areas across 16 states. "We see batteries for home use, for commercial use, for tractors. These smaller players can easily penetrate neighborhoods and effectively connect brands with rural consumers. Currently, the startup is catering to the needs of over 5,000 kirana stores across 1,000+ villages. Prasanna Kumar comes from a rural agricultural background in Karnataka. A few step into a 200 square feet Vakrangee centre nestled between kiranas and hardware stores. After gaining insight into the problem, Prasanna Kumar, Mahesh Bhat, Rajasekhar, and Amith S Mali started VilCart in 2018. He also doesnt know at what frequency the consumer will come and buy.". They’re also willing to be part of the e-commerce space, which currently takes up just less … It operates in 10 states. Distribution is a problem even at local kirana stores that stock mostly grocery. The collaterals pumped by the companies, of course, help. Satish Meena, analyst with Forrester Research, says the India e-tailing market totalled $16 billion (`1.04 lakh crore) in 2016, rising to $20 billion (`1.3 lakh crore) in 2017. Our partners refurbish the phone and we audit and sell it online," Nitin Kochhar, a former Senior Vice President at Shopclues told this writer. In a marketing company, there are targets and we push brands. … "Phones get returned for battery problems or screen defects. When that didn't click either, he set up a shop. "The consumer is expected to walk up to the retailer and buy which could be 20 km or higher. Its website prompts one to look at a pyramid that is sketched, "How big is rural India?" Rural e-commerce start-ups have stepped in with their own order management and logistics network. The firm ended 2017/18 with revenues of `23 crore and expects to grow 100 per cent this year. E-commerce is not yet every rural community's Holy Grail for shopping. Startups Women-focused last mile … A senior lady with a wrinkled face walks in along with a boy, six years old, to check on her Aadhaar card. China’s e-commerce companies have begun to recognize the rural sector as having the largest potential for prosperity, with an older and newly online population, desperately needed … Girlfriend collective offers ethically-made … Pop the question to founders: How many rural e-commerce companies are in business today? When they partner us, we give the retailer the opportunity to sell every single variety of a shampoo, which you don't have to stock," Gundaiah says. It also doubled up as a photo copying and Internet browsing centre. He has 30 cousins, of whom 12 lived in one house. These are common names here," says Narayanan Hariharan, who heads sales and marketing for Inthree. It had earlier raised more than a million dollars from Indian Angel Network and Keiretsu Forum. This could be institutions, or individuals. It is a B2B ecommerce company, which aims to revolutionise the retail industry in rural India through technology, supply chain, and logistics facilities. It generated revenues of `350 crore in 2016/17. According to KPMG, there are around 12 million kirana stores in the country, and the rural e-tail market presents a $10 billion to $12 billion opportunity for ecommerce firms in the next four years.